LUM draft
Hollywood, history, legend, and love are all packed into this personalised book for your Mum. You get a role too: Best Mother’s Day Gift-Giver. Read on for more details about how the book was made and how you can make your own!
Release date: March 2022
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Our Books Have Made Millions Cry
When’s the last time one of your gifts got a reaction like this? With our books, it’s basically guaranteed. With Mother’s Day fast approaching, we’re proud to give you an exclusive behind-the-scenes peek at how we applied our tear-jerking recipe to this exciting upcoming book.
Incredibly Detailed Cover
A strong first impression is key to any success, so we have a “go big or go home” approach to creating our covers. A team of 5 illustrators, 3 graphic designers, 2 animators, 2 photographers, and even 1 hairdresser dedicated over 300 total hours of expertise to making our “I Love You, Mum” cover the knockout it needs to be.
“This cover is hands-down the most detailed illustration we’ve ever done. The shine in the eyes, the glow of the skin – we even fine-tuned the makeup and added eyelashes one-by-one! Our whole team is thrilled with the result.”
illustrator Neža
The Book’s Relatable Story
Like all our books, this one tells a familiar story: we’re sometimes so caught up in our hectic day-to-day lives, we forget to check in with our mums. “Every mother wants to know that her kid’s doing well, so the book opens with you saying as much,” explains author Ryan (“Ava, You’ll Always Be My Little Girl,” “Lisa, 10 Reasons I Love You”). But success can be distracting, and we tend to forget who got us there: “Then immediately you’re like ‘I should tell you this more! And actually, Mum, I’m doing so well because of you.’”
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Quiz: Which Hero Is Your Mum?
In this book, you’ll get to surprise your mum by depicting her in 10 vibrant illustrations of your choice. The range of genres covers the whole spectrum of mothers’ personalities, including how they guide us, protect us, and make our lives fun. But if you had to choose just one of these illustrations, which one best fits your mother!? Take this quiz to find out!
[WATU 2]
Incredible Customisation
Hooray Heroes books are famous for letting you create something 100% unique. This means not only letting you choose your book’s content, but also arranging the order it appears in.
“Take 10 of our fans and flip through their books, and you’ll see 10 very different stories,” says Magde, Head of Marketing. And these stories tend to go viral. A recent TikTok video has garnered nearly 40 million views.
@madison.darwin #fyp ♬ original sound - Adam
“We love seeing people’s individualism reflected in our books. That’s what ‘personalised’ means to us.”
Magde, Head of Marketing
Not only is it fast and easy to personalise characters in our books, it's also pretty fun! If you haven't seen it done before, check it out here:
The Book’s Content: Mums are Heroes
Mums are brave. Next step here: courageously add some color!
“When we think back to being kids, our mums were larger than life – they were everything to us,” says concept artist, Iva. “So we had some fun with how our childhood memories embellish how our mums looked.” In the book, you praise and thank your mum for being brave and for keeping you safe. She’s shown you what real beauty looks like. She made growing up fun, and she did it in her own special way. This is what each story and illustration are dedicated to.
DIY Illustrations
Eye color, skin tone, hair style and shade – all created by you in seconds. Hooray Heroes books are unrivaled in their character design, and still, this book pushes that even further. “Yes, you could call it a black from the past,” laughs Kaja Bolcina, Head of Personalisations. “But we had to. It’s a book you’re giving your mum now, but it’s about growing up. So you create how you both look now and from when you were a kid.” For added inspiration, the team brough in old photos of themselves as kids with their mothers. “The photos for sure helped. It was also super funny seeing each other as little kids!”
Customer Care = Customised Care
With all the details (quick, what color are your mum’s eyes?!) and names to enter, surely mistakes can happen. But we have you covered 24/7.
“Our markets span 13 time zones, so yes, there’s always someone here to help you,”
Head of Customer, Mateja
“Eye color is the most common mistake, but we’ve seen pretty much everything.” Hooray Heroes doesn’t settle for less than 100% customer satisfaction, so the creation process of the books has a window factored in for corrections.
Nostalgia For The Win
This means that in addition to the emotional intro and imaginative illustrations, “I Love You, Mum” treats you to a trip down memory lane. For the first time ever, you’ll get to personalise yourself and your mother as you look today and how you looked while you were growing up. This is all to drive home the message that not only is your mother the best mum now, but that she has been the best mum for as long as you can remember.
For more on how our books come together, check out our “How It’s Made” video.
Quality, Quality, Quality
Hooray Heroes books are gifts that impress as well as keepsakes to cherish. In order to deliver on both those fronts, no effort is spared in each book’s production.