It was December 2018, and we were getting ready for the launch of our then-new personalized book. We knew it had the potential to become widely popular but just didn’t have quite enough resources to launch a lucrative marketing campaign. The only thing left for us to do was to put our heads together and think, think, think… and that’s what we did.
Out of nowhere, a colleague shouts, “Let’s send our book to celebrities! Just pick them randomly and send it! And I’m talking A-listers here.”. It struck us like lightning! That’s it! Everyone nodded in agreement that this could be feasible, so we got to work! We didn’t really know what to expect though… Would they like it, could we possibly get a shoutout and join the big leagues? Or would it just get lost in their fanmail?
IT WAS WORTH THE WAIT
We sent out around 100 personalized books to all the celebrities whose information we could find and hoped for the best. Just when we were slowly losing hope… one notification changed it all!
HER SISTERS JOINED THE BAND
Could this be real?! Khloe Kardashian mentioned us in her IG story? Talk about those big leagues! That gave us all the motivation we needed to keep going with this approach! Not long after, her sisters also joined the buzz and showed love for our personalized books in her IG stories.
OK, WHO’S NEXT?
We weren’t stopping here. Not in the slightest. We knew there must be a bunch of people out there who’d love a personalized book about themselves and their kiddos!
How about David Beckham, an absolute legend of the soccer game? Yup! We believe we even made him shed a tear or two!
INFILTRATING POP CULTURE
Ok, so we checked some of the biggest names in the influencer and sports industries off our list, but we needed to infiltrate pop culture as well! And who’s better at introducing you to pop culture than DJ Khaled? We spotted our personalized Christmas book that glows in the dark in one of his posts on IG, and a couple of days later, he also posted a couple of IG stories with “Hooray Aalam You Did It” and “The Adventures of Aalam and Asahd“. Another one! Thanks, Khaled!
PINNACLE OF SUCCESS
The achievement we’re most proud of is handing one of our personalized books to Anderson .Paak from the front row at one of his concerts! We tried our best to meet him »officially«, but no luck… so the only way to do it was to fight our way to the front row and hope for the best. Take a look below to see how that panned out!
THANK YOU, THANK YOU, THANK YOU
A big THANK YOU to all the people that have shown us love over the past few years – from the not-so-famous people to the world’s biggest stars – and helped a small business gain traction. We hope to make all kiddos’ childhoods as eventful, and amazing as possible! Who do you think should be our next celebrity recipient? Leave your ideas in the comments!